Mambo entrepreneurs.

I imagine that in newspaper offices, some marketing experts suggest to the newspaper that Italians eat chicken food during the summer. Because they continue to insist with a complaint that is becoming unbearable, that of poor entrepreneurs who pay gozzillions but are unable, poor things, to find people who work.

Another example appears today in the Corriere, here:

“I'm looking for 60 drivers for 3,000 euros a month. But I can't find them "

Gerardo Napoli, sole director of Napolitrans in Salerno: «We cannot find the personnel we need. Help the unemployed to bear the cost of driving licenses or open up to non-EU citizens "

Corriere della Sera Rita Querz�

The thing that impresses this pseudo-entrepreneur, and now I'll tell you why I call him "pseudo", is this part here:

What does this "entrepreneur" tell us in just one paragraph?

• that his company does not do any kind of training, because it does not have the money to do it. A company with at least fifty employees (but it seems they have more) does not seem to have liquidity for 360,000 euros. It appears to have no credit lines. SI is proposing to hire people for a total of 60 * 3000 * 12 = € 2,160,000 per year, it has 80 million in turnover every year, and € 360,000 of investment / cash / credit line is too much. Sorry to say, but it doesn't speak highly of their EBT. Even if their EBT were 5%, € 360,000 would be less than 10% of the EBT (figure that should go into investments, as a good practice). If this is too expensive, and there aren't even lines of credit in a period where the cost of money is low, sorry, something in that company is not going right.
• Apparently he will pay € 3,000 * 60 each month, so € 180,000 / month, but he can't pay € 360,000 for training. It does not stand up. Because there are funds for training, between regions, the EU and the government. So it doesn't even stand up like that. Is there a part of the story that has stayed away from the article, for sure, or the narrative has whipped up like cream.
• obviously the point is that “after I have trained them they could move on to the competition”. Good point. This reasoning is what transforms Italian companies into lemon squeezers, which do not train because “they could go away”. In fact, they ask the school to work "for the world of work", precisely because they do not train their employees. They squeeze the lemon out of school, and that's it.
• He obviously asks for a public investment, so that the business risk goes to someone else. But the Italian entrepreneur is not famous for how he deals with business risk. Or rather, he is famous for this: he spreads it on employees. Or on taxpayers: it is asking to train its employees using the taxes paid by its competitors.
• He wants employees, but the initial investment (the driver's license) must be borne by THEM, in order to spread the business risk on them, and the training must be borne by them. Good. So treat your drivers as if they were small businesses. In this case, it should turn to the market. But on the market it would cost him more. That's why 3000 is not enough: under these conditions, you are out of business.

Disassembling these stories is simple. Just a fool like Landini, who nods when Briatore tells him that he will pay his waiters 1700 € a month (who will have to find a house there to work there in a place where with 1700 € he doesn't even rent a dog's kennel) , without even asking if they are 1700 gross or net. (by the way, are these three thousand of the article gross or net? Question that no journalist asks ….).

We are back to the chapter "the more shit the more you beat it up, the more it stinks". The journalist (or the entrepreneur in this case, or the politician) strives to write a story that remains standing, but when we put the figures, the data, and the facts into it, the story doesn't stand up.

Here we are talking about two things:

• a company with water in its throat, which has a turnover of 80 million / year but does not find credit lines or liquidity for € 360,000. If true, he would tell me so many things about his EBT that you better think it's a fake.
• a story edited ad hoc, at a time when citizenship income is being discussed. The usual story of young people who don't want to go to work. Yawn. Who knows why there are about 100,000 of them every year, of these lazy and lacking in initiative young people, who leave Italy. But they leave lazily and without initiative.

Of course, there are other factors as well. I type reputation. If this company, so to speak, sometimes “delays in paying salaries”, so to speak, and has a reputation as a bad payer, 3000 euros will never be enough (whether gross or net). What reputation does this company have? Boh. The reporter doesn't ask questions. It doesn't pose any problems.

The truth, I repeat, is that the more shit you hit it, the more it stinks. And putting in the newspapers a guy who has 80 million in turnover but has no cash or credit of 360,000 euros, and does not find regional / EU / national funds for training, is really chicken food.

The new (?) Italian summer diet.